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Peter Sherwood-Clarke joins Amica

2010-06-10 Amica, the leading Polish appliances manufacturer has enjoyed a consistent growth in sales since launching in the UK and today, Amica is delighted to announce the expansion of its UK operation with the appointment of National Accounts Manager, Peter Sherwood-Clarke.

Peter joined the Amica team on 1st May to drive sales, develop relationships and progress business opportunities for the increasingly popular brand. With a focus exclusively on the independent electrical and kitchen sectors, Amica’s portfolio of built-in and freestanding kitchen appliances present a catalogue of highly saleable features and benefits for both the retailer and consumer.

Peter is well-known in the industry, having spent in excess of 22 years working with MDA’s. His career began in retail and he has since gained valuable experience with leading distributors and manufacturers including Swift, Portway and most recently Miele as Area Sales Manager. 

Peter said: “I am thrilled with my new position. Amica is a developing brand so the role presents some thoroughly interesting and exciting opportunities and it is encouraging to witness the increasing confidence by distributors in Amica and its products. The build in trust and our broadening portfolio of products are creating organic growth while the current climate is driving loyal brand customers and those aspiring to top names to look for reasonably-priced alternatives without compromising on quality or benefits. 

“Amica represents a margin-rich opportunity for retailers interested in well-specified, leading products with an excellent track record for performance and service, backed by a full two year parts and labour guarantee – all of which makes a compelling proposition.”

Amica’s flagship products include Scandium – the built-in multifunction oven with energy-efficient Aqualytic self-clean system and Inari, the brand new beautiful and highly functional ‘open zone’ 60cm and 77cm induction hobs.

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